Management & Team


William Zeitz, CEO

Led Nike's "Just do it." campaign as Global Advertising Director during their growth from $1B to $15B. Former CMO of Cole Haan, doubling revenue from $220M to $450M primarily via a women's fashion brand.


Scott Van Valkenburgh, COO & Co-founder

Created program that became Intel's Centrino brand, which according to Andy Grove in terms of importance to Intel was "...second only to Pentium." 20+ years experience in management consulting and operational tech leadership roles.


Timothy Lyons, CTO

Has created and led numerous international platform teams for companies such as AltaVista, Cisco, Compaq, Gateway, and Greenwave Systems. Solutions include the world's first search engine ecommerce site for AltaVista Shopping, a worldwide software distribution network for Compaq and Gateway, and an IOT platform that processes over 90,000 messages a second for customers such as Verizon, CenturyLink, and AT&T.


Charlisha Renata, Fashion Director

15+ years experience in fashion merchandising & marketing. Style expert.


Full Stack Development Team

Two Back-end Developers, Dev Ops, Front-end Developer, Designer.




Advisory Board


Rani Johnson, Co-founder

CIO, SolarWinds


Hatun Aytug

Vice President Design and Merchandising Operations at EXPRESS
Former SVP of Supply Chain, Ralph Lauren and VP of Product Development, Levi Strauss & Co.


Jennifer Millspaugh

CEO, Aesthetic Ventures & Director, Austin Fashion Initiative
Ph.D., Entrepreneurial Business Development; Thesis: Global Branding for Fashion Entrepreneurs


Saskia Fairfull

Founder, Independent Fashion Advisory Board & Advisor,


Karl Lindor

Former Sales Director, Cole Haan. Responsible for Nordstrom
and other leading fashion retailers.


Christopher Piedmonte

Technologist, entrepreneur, angel investor. 8 database related patents.